Good to be Back!

Sorry for being gone for a couple days. I was shocked on Monday to see that my blog that deals with integrity had been blocked as a potential spam site?!! I requested a review and am back now so its time to really get down to brass tacks.

When dealing with the subject of integrity and network marketing I think that the basics of our methods are where the seeds of integrity truly lie:

1. How do we find, recruit and sponsor new distributors to our downline. If we don't know or really care about the people we bring into the business, we are really doing them, us and the industry a disservice. To just "fill up the funnel" and see what shakes out is certainly the way networking is done today, but that doesn't mean that it is the best way. I personally believe that sponsoring people who will stay with you for years to come is better than churning and burning. (In my last organization I did not loose one person that I personally sponsored. All but one of them still receives checks today even though I sold out a couple years ago!)

2. How do we train our new distributors. Conference calls are great tools but little effective training really goes on in conference calls. I have a friend who set up a members only website that is filled with the latest training ideas, tools, etc. for his particular organization. He maintains that site at his expense for the benefit of his personally sponsored downline. Others can have access under certain conditions, but the site is primarily for his downline alone. That folks is integrity!

3. How do we promote the company and its products. Most networkers are only selling the dream and could care less whether there is any real value to the product the company is selling. They area in effect creating a network of product users rather than a network of small businesses. Real care needs to be given to the product and its value in the market place rather than just "selling the dream." 10-25 customers can keep a small business alive while the best distributors are located. Besides, its hard to tell someone that they are building a legitimate business when they couldn't sell their product to real customers.

So ... when you are promoting your current business or looking for a new company to work with look critically at these basics and see if you can maintain your integrity while promoting the opportunity.